LinkedIn hopes this context will make you a more informed emailer. You can see the side by side comparison of iOS Mail with and without Intro below. Clicking it reveals a person’s full LinkedIn bio including mutual connections, previous jobs, college, current city, links to web presences like their blog, and a LinkedIn button to connect with them on the professional network.

You’ll instantly see a photo, job title, and company in a tiny Intro panel inserted into your emails. Intro brings this same info to the iOS mail app. Rapportive is a desktop app that provides a sidebar of info on who you’re emailing with inside your Gmail or Google Apps mail client. The app is based on the idea of Rapportive, which LinkedIn acquired in February 2012. Intro is available to everyone starting today and you can sign up here to get access. LinkedIn also launched a new version of Pulse, the news-reading app it acquired in April. Thirty-eight percent of LinkedIn’s unique visits now come from mobile, up from 8 percent in Q1 2011. Today’s news comes beside new stats showing LinkedIn is making the shift to mobile. Intro works with Gmail, Yahoo Mail, Aol Mail, iCloud, and Google Apps, and inserting LinkedIn profile photos and job titles below the To/From section of emails in Apple’s Mail app. LinkedIn’s Jeff Weiner says the barrier to his vision is scale, so it’s beefing up its mobile experience with Intro, an integration adding LinkedIn and Rapportive info to the iOS Mail app, and a redesigned iPad app.

In mail on linkedin